Finding the Four Minute Window

In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.

The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people were most likely to listen.

In this episode we speak with the chair of the Public Relations Society of America (2023) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue to evolve.

Listen For:
5:22 The adoption and perception of AI tools
7:13 Ethical considerations in AI
12:10 The evolution of the PR professional
15:29 The future of PR and professional communications

Guest: Michelle Egan, APR, Fellow PRSA, 2023 PRSA Chair

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Read Michelle’s editorial “How Important is it for Your Organization to Have a Code of Ethics?”

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