Beyond the Bow, Presented by ATA
Sports:Wilderness
Growing archery participation has consistently ranked at the top of the list when ATA members are asked what is going to have the biggest impact on their business going forward. One of the most effective ways to grow participation is recruiting and retaining new archers, but to truly expand the reach of the industry we must look outside of our current circles. In this episode, Sam Seaton (ATA), Immanuel Salas (Texas Parks & Wildlife), and Mike Jasper (Bethel University) discuss their experiences in archery and how the ATA is working to not only identify areas in need of improvement, but also to create a plan to act upon them with the goal of a bigger, better, and more inclusive archery industry.
018: #ATA2020 Preview - Capitalizing on Service Opportunities with George Ryals IV
017: #ATA2020 Preview - Growing Youth Archery with S3DA
016: #ATA2020 Preview - Coaching & Competitive Archery for Retail Success with Jeff Greer
015: Growth in Archery with Rod Menzer, USA Archery
014: Getting Control on Amazon with Jonathan Fassnacht, GearNation
013: Creating New Customers with Digital Marketing - Allison Jasper, ATA
012: Retail Insights - Crossbow Profitability with David Wilkins
011: Outdoors Allie
010: MAP Policies & Enforcement with Ryan Erickson, TrackStreet
009: The Hunting Public
008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann
007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol
006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters
005: Retail Insights – Managing Bow Inventory with Randy Phillips
004: Mary Emmons, USA Archery
003: Mark Copeland, Jay's Sporting Goods
002: Ben Summers, ATA Chairman of the Board
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