CROs and CMOs are essential for scaling startup businesses as they provide the necessary knowledge to reach the next level. To keep smooth revenue growth, hiring fractional CROs and CMOs is a great idea. Doug C. Brown talks with Mary Grothe of the House of Revenue about the importance of working with such experts, even if they do not have full-time positions in your business.
In this episode, you will learn:
· The importance of business audit to guide CROs and CMOs with their job
· The difference between a CRO and a consultant
· The starting point in hiring fractional CROs and CMOs