What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.

Featured Guests:

• ???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing
• ???? Dave Kittle — Watch his show: The Dave Kittle Show
• ???? Host: Jimmy McKay — LinkedIn

Connect with PT Pintcast:

???? Website: https://www.ptpintcast.com/

???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325

???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc

???? YouTube: https://www.youtube.com/@PTPintcast

???? Instagram: https://www.instagram.com/ptpintcast

???? Twitter/X: https://x.com/PTPintcast

???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/