Economist Gary Loveman was teaching at Harvard Business School when he went to consult for the Harrah's casino chain in Las Vegas in the late 1990s. Despite knowing nothing about gambling, his insights on customer loyalty earned him a promotion to the chief executive job at the casino group. He took a company that traded at $14 a share and a decade later sold it to private equity for $90 a share. Gary Loveman talks to the FT's Sujeet Indap about how data science is helping executives draw in customers across industries. Music by Podington Bear.
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David Autor on what we now know about trade
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Dan Drezner on the economics of ideas
Jim Millstein on lessons from the financial crisis
An encore chat with Geoffrey West
Encore: Alice Rivlin on a career as an economic policymaker
Benn Steil on The Marshall Plan
ENCORE: Andrew Lo on adaptive markets
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