What It Takes To Build Your Own Category -- Josh Lowman // Gold Front

Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show Notes

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• Josh Lowman: Website // LinkedIn
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• Benjamin Shapiro: Website // LinkedIn // Twitter