CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story

In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. 

We got deep into how a single leather bag turned into a brand people brag about owning—and why creating something people love starts by solving your own problems. This one’s for anyone who feels that call to build something great from the ground up.

In this episode, you’ll learn:

✅ Why Dave says starting is the most underrated business tactic
✅ How to create products people brag about owning
✅ Why “success” has nothing to do with your bank account
✅ How Saddleback used storytelling to build an insanely loyal fanbase
✅ The connection between faith, failure, and craftsmanship