Breaking the Scarcity Mindset—Building a Business on Your Own Terms with April Uchitel, Founder of The Board

April Uchitel is the founder of The Board, a pioneering fractional executive community connecting top-tier talent with brands that need specialized expertise. With a prolific 30-year career spanning Violet Grey, DVF, and leading tech startups, April has built some of the most coveted brands in fashion and beauty. Her journey from managing a Contempo Casuals in Boulder to running global sales strategy for multimillion-dollar companies is a testament to the power of relationships, resilience, and finally betting on yourself.

In this conversation, April reveals how growing up watching her salesman father navigate feast-or-famine finances created a scarcity mindset that kept her at companies far too long—and how she finally broke free in her 50s to build her life's work. You'll discover the moment she realized equity matters more than salary, why she moved her family cross-country to chase freedom over titles, and how she's redefining what fractional work means for burned-out executives and growing companies alike.

April shares why the future is fractional, how to ask for what you're worth when you don't know the game, and why surrounding yourself with community is the antidote to the isolation of entrepreneurship.

Key Topics:

1. How a scarcity mindset from childhood kept her in stable jobs too long—and cost her wealth

2. The wake-up call that equity and ownership matter more than any salary increase

3. Why she left a half-million-dollar CEO role to build something with true agency

4. Moving from fear-based decision making to designing life on your own terms

5. The fractional revolution—why specialized expertise beats bloated org charts

6. Building a membership-based business that bootstraps without VC pressure

7. Why community and human connection are your greatest competitive advantage

8. Regulating yourself as a founder when the buck stops with you on everything

 

Connect with April online:

Website: https://www.wearetheboard.co/

LinkedIn: https://www.linkedin.com/in/april-uchitel-2b56b414/

Instagram: https://www.instagram.com/apriluchitel/?hl=en

 

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