Getting Lit with Latin America’s #1 Weed Enthusiast

Simon Espinosa, a young comedy writer from Santiago, Chile, turned a stoned text message chain with his brother into by far the largest Spanish-language cannabis media platform on the planet. 

En Vola (which literary translates to “in flight”) started in 2012 as a rudimentary website where stoners could post their most mind-bending and ingenious high-deas. Today, Simon and his collaborators have accumulated over 85 million views on YouTube alone.

And Simon doesn’t just create comedic weed videos, he also works tirelessly to educate the community, push for legalization, and to bring together culture and activism by organizing events, at home in Chile and around the world.