Three reasons Cross-Channel Attribution matters -- Michael Schoen // Neustar

Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, an SVP and General Manager at Neustar, which is a leading global information services provider driving the connected world forward with responsible identity resolution. In part 2 of our conversation, we are going to talk about cross channel measurement. Show Notes

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