Ladies and laddies, Rory & Osh in one poddy.That is all.ON THE MENU:Scale Kills Magic: Why The Devonshire Will Never Open A Second SiteWhy Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”Amazon Primeification of Pulling Pints: “…Marketing spend...
Ladies and laddies, Rory & Osh in one poddy.
That is all.
ON THE MENU:
- Scale Kills Magic: Why The Devonshire Will Never Open A Second Site
- Why Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”
- The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”
- Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”
- Amazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”
- What Standing in Queues teaches us about folly of consumer research… “if it’s felt not thought, therefore it’s not said”
- How Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you’re leaning on an edge”
- The Danger of The Internal Four Walls: “Use your eyes like you’ve never used them before”
- How to Make Your Pub Busy + Do Things That Don’t Scale… “literally walk around your pub or restaurant and buy punters pints”
- How to create a BRANDQUAKE… “never forget the impact of human to human interactions”
- The Busy Rule: “If you can’t be good when you’re busy, you can’t be good when you’re not busy”
- Customer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”
- Why Estate Agents don’t let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”
- Waitrose’s Inversion Communications Rule… “NEVER FORGET…what you don’t do is also a form of communications”
- Tommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”
- Silent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happy
- Differentiation requires something incredibly random… Rolls Royce Umbrellas in the car
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