Digital Marketing Mastery: Unlocking SMB Success in 2025

In this episode of the CanadianSME Small Business Podcast, we dive into the world of digital marketing with Pierre M. Geoffrion, Founder of PH DIGITAL. With small businesses making up 98% of employer businesses in Canada, yet only 17% leveraging digital marketing effectively, we explore strategies that can unlock growth, drive customer engagement, and maximize ROI.

Pierre shares actionable insights on how SEO, AI-driven marketing, content strategies, and social media are reshaping the digital landscape for SMBs. Whether you're a small business owner or marketing professional, this episode is packed with practical steps to help you stay ahead in the ever-evolving world of digital marketing.

Key Highlights:

1. The Power of Content & Social Media—How they work together to boost visibility and improve search rankings.
2. AI’s Role in Digital Marketing—How artificial intelligence is transforming ad targeting, personalization, and automation.
3. Measuring Marketing ROI—Best tools and techniques to track, analyze, and optimize digital campaigns.
4. Traditional to Digital Transformation—Lessons from businesses that successfully transitioned to digital marketing.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• IHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSME
• Google: https://www.google.ca/

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.