Chicken Salad Chick With VP Of Marketing Tom Carr

This is a late post (as we recorded this on Friday of week 2) but we really enjoyed this discussion on DAY 12 of the tour with Tom Carr, VP of Marketing at Chicken Salad Chick. In this episode we learn briefly about Tom’s career journey then we get in to how Chicken Salad Chick approaches everything digital and marketing. SPONSORS: SCORPION INTERNET MARKETING: www.Scorpion.co/mb Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue. As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit www.Scorpion.co/mb RALLIO: www.rallio.com Rallio is a powerful combination of social media technology and local agency. The easy-to-use technology enables franchisors and their franchisees to manage their entire social media presence, online reputation, and online directory listings in one dashboard for all locations. The mobile app provides a simple way for franchisees to engage and submit local photos WITHOUT having to caption them. And the advocacy system turns net promoters into REAL promoters and incentives employees to share content that portrays your brand as a "best place to work". Voted as the #1 social media technology platform and #6 marketing partner overall in Entrepreneur Magazine's franchise supplier listing, Rallio will help you RALLY your employees and customers around your brand. To learn more, visit Rallio.com VALYANT.AI: www.valyant.ai Imagine automating the order taking process at your restaurant and freeing your employees to focus on food preparation, payment processing and order accuracy. Valyant AI's artificial intelligence software, think Alexa or Google Home, can speak directly with your customers and take all drive through orders. As a result of automating this task, early Valyant customers have seen their customer’s wait times drop by 10% to 25% on average. The AI never gets tired and you can be assured that in every situation where it makes sense, customers will receive custom up-sell messages. Valyant’s software uses data like trending food items, time of day, weather and even a customer’s decisiveness, to make specific product recommendations. This has resulted in an average order increase of 70%. That’s additional capital you could be earning today. If you think your business could benefit from decreased wait times, and additional revenue, check out www.valyant.ai or contact them directly at info@valyant.ai to learn more. RPM: www.openmyfranchise.com Open for business - a simple term but a complex process; Let RPM help you. We are a real estate/project management firm whose main goal is to turnkey the opening process for both franchisees and franchisors. Let us manage the brokers, architects, contractors and other various vendors. Allowing you and your franchisees to focus on the training, marketing, and hiring. We save you on average 20% time and 17% total project cost. Check us out at www.openmyfranchise.com to see how we can help you Follow Us On Facebook and LinkedIn: @MODRNbusiness @Zjfishman (insta too) @RyanThomasHicks (insta too) Title Sponsor of the Summer Tour: Franchisors.com Audio Engineer: Ben Kliever