Let's talk about guest appearance pitches.You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.All of these things are changing all of the time.There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business.My guest today is an expert in guest pitching — Julie Fry is the founder of Your Expert Guest, a podcast booking agency for women making an impact who want to be h...
Let's talk about guest appearance pitches.
You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.
All of these things are changing all of the time.
There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business.
My guest today is an expert in guest pitching — Julie Fry is the founder of Your Expert Guest, a podcast booking agency for women making an impact who want to be heard by their ideal clients without spending hours on social media, which is something I absolutely understand.
Julie has tons of great information for us, and I was especially fascinated to hear what is the most effective strategy in converting listeners to real connections these days. It is not the same as it used to be.
Listen to the episode or read the blog post here: https://podcastingforbusiness.com/97
Tune in to the full episode to learn about:
- How to Find the Right Shows to Guest On
- Podcast Searching Tools
- How to Go Through The Podcast Outreach Process
- Should You Send Your Interview Questions in Advance?
- Simplifying Calls to Action
- The Post-Guesting Experience
- Tracking Your Guesting Campaign
- Repurposing The Shows You Guested On
The Podcasting for Business Conference is happening this November — learn more about it here!
Read the blog post here: https://podcastingforbusiness.com/97
The State of Business Podcasting Report 2024Next week is a really exciting week at One Stone Creative. We're going to be releasing the fifth annual State of Business Podcasting Report, and I can tell you now there have been some interesting changes in the trends and best practices for company podcasts this year.
I cannot wait to share them with you!
Get all of the details and sign up here to receive it as soon as it drops, Monday the 28th.
Next week, I'm going to be sharing some selected results here on the show, so make sure you're subscribed to The Company Show on your favorite podcast platform.
Podcasting for Business - The BookIn case you haven’t gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!
If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.
There’s going to be some great information there for you.
Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.
It's happening from November 13th to 15th this year. Learn more about PFBCon here.
Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.
We'd love to have you here for an episode like this one!
Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes“A confused mind doesn't make any choices. Just giving one choice, you increase the likelihood that the listener will act on that choice.” - Julie Fry
ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | Instagram
- Order the book, Podcasting for Business
Learn about what other business podcasters are doing:
- State of Business Podcasting Report 2023
Julie Fry | Website | LinkedIn | Facebook | Instagram
Related:- The Ultimate Guest Pitching System with Kris Ward
- How to Pitch Yourself as a Guest
