Subscribe to Behind The Pursuit: From Bourbon to Brand
Stemming from the episode of the Bourbon Pursuit podcast with John Foster of Ragged Branch, today's episode comes from a few listeners of the show, Todd and David, as Kenny discusses the process of choosing distributors specifically for Pursuit Spirits. We touch on topics such as the three-tier distribution system, the role of distributors in the industry, and the challenges of market launches and incentives. We also share experiences with different distributors and the importance of building relationships in the industry. Kenny discusses the challenges of managing skew sprawl and UPCs in the bourbon industry. He explains how Pursuit Spirits aims to strike a balance between batch uniqueness and consumer familiarity. He also shares advice for those starting in the industry, emphasizing the importance of education and consulting. He explores different distribution models and the goals brands may have, whether it's long-term brand building or rapid expansion... but where is Pursuit in all of this?
We hit on:
and much more.
Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
TWiB: New Service Called Kentucky Bourbon Retreat, Hard Truth's Farmer’s Reserve, Woodford Reserve's $15,000 Derby Bottle
455 - Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check
Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review
TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore
454 - The Evolving Trends of Bourbon Journalism with Maggie Kimberl
Whiskey Quickie: Widow Jane Paradigm Rye Review
TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish
453 - Will Horses Help Sell a Bottle? with Sean Josephs of Pinhook
Whiskey Quickie: New Riff Bohemian Wheat Bourbon Review
TWiB: National Buzzard's Day Is a Thing, Old Forester High Angel's Share, Pursuit Releases United Double Oaked Bourbon
452 - Is the Bourbon Boom Over? on Bourbon Community Roundtable #91
Whiskey Quickie: Fireside Hazmat Proof Bourbon Review
TWiB: Brown‑Forman Sells Its Jack Daniel Cooperage, WSWA Says Premiumization is Dead, Lost Lantern Releases the Spring 2024 Collection
451 - Is There a Real White Oak Shortage? with Danna Baxley of The Nature Conservancy
Whiskey Quickie: Jack Daniel's Distillery Series #12 Review
Behind The Pursuit: What is Left to Innovate?
450 - Is American Single Malt On The Rise? with Steve Hawley, President of American Single Malt Whiskey Commission
Whiskey Quickie: Hemingway Rye Signature Edition Review
TWiB: Bulleit and Redemption Are Back in Court, MGP Sues the Town of Williamstown, Kentucky, Woodford Reserve Batch Proof Announced
449 - Ed Bley is Back with Old Stubborn Whiskey
Create your
podcast in
minutes
It is Free
50 Tastes Of Gray
The Recipe with Kenji and Deb
Be My Guest with Ina Garten
Pride and Prejudice
The Turn of the Screw
Walk-In Talk Podcast
Christopher Kimball’s Milk Street Radio