Why Uncertainty Matters: Margaret Heffernan

Margaret Heffernan, an entrepreneur, CEO, executive leadership coach, and author of six books, delves into her often counter-intuitive insights on consensus-building, and decision-making. She and Guy discuss her book, Uncharted: How to Map the Future, where she explains why attempts to predict the future, even with today's AI and Big Data technologies, are often doomed to fail. Instead, Margaret offers alternative strategies for organizations facing an uncertain future—strategies rooted in human creativity and resilience. Plus, the importance of recognizing your inner super chicken. Known for challenging conventional business wisdom, Margaret’s perspective is a refreshing take on how to navigate the complexities of the modern world.

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