Episode 169 - Create Videos or Fail

2025-10-01

10/1/25Episode SummaryThe episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.Key points:Video differentiates your brand when products are commoditized.Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.Keep it simple—a phone and in-app editing are e...

10/1/25

Episode Summary

The episode stresses that video content is essential for Shopify brands—without it, you risk being invisible. Guest Sonja from Partly Sunny Projects shows how authentic, consistent TikTok videos (often cross-posted to Instagram and YouTube Shorts) build brand identity and engagement.

Key points:

Video differentiates your brand when products are commoditized.
Consistency beats perfection—Sonja made thousands of trial videos before finding her rhythm.
Keep it simple—a phone and in-app editing are enough.
Focus on engagement and branding, not just hard sales or vanity metrics.

Takeaway: Start making videos now. Authenticity and persistence matter more than polish.

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