J.D. Power’s Kathleen Rizk and Lisa Boor warn of driver-assist ‘identity crisis’

Kathleen Rizk, senior director in J.D. Power’s global automotive practice, and Lisa Boor, senior manager in the firm’s mobility benchmarking unit, address consumer confusion in the realm of driver-assist systems.

They detail their latest consumer surveys, which reveal motorists do not find many driver-assist features useful and are unsure if these systems benefit safety or convenience.

Rizk and Boor explore what that means for automakers, which have invested billions developing automated driving systems and intend to derive subscription revenue from next-generation technology.

Further reading on that topic can be found here.