87. Why Every Business Should Invest in Branding Photography

Today, we're diving into the world of branding photography and why it's a must-have for any business, especially for those in the wedding industry. Whether you're a wedding photographer, planner, or vendor, having professional branding photos is essential. Let's explore why. The Basics of Branding Photography Practice What You Preach: If you have a website, particularly an About Us page, you need a professional photo of yourself. This extends to your social media profiles, such as Instagram. It’s surprising how many people overlook this basic element, but it’s crucial for making a strong first impression. Update Your Images: Many people have outdated photos on their websites. You might have a headshot from your college days, but that doesn’t reflect who you are now. Regularly updating your images ensures that your online presence stays fresh and relevant. The Importance of Showing Who You Are People Hire People: While your work is important, people often choose to work with you because of who you are. They connect with your values, vision, and personality. Your branding photos should reflect that, showing potential clients that you are approachable and professional. Relatable and Real: When people see your photos, they should get a sense of who you are. Are you detail-oriented, casual, luxurious? Your attire, setting, and style in your photos can communicate a lot about your brand. For example, if your brand is all about luxury, your photos should exude that vibe. Keeping Your Brand Fresh Regular Updates: At Grey Loft Studio, we update our photos at least once a year. This keeps our website and social media profiles current and engaging. It's not just about having professional photos; it's about having the right photos that represent your evolving brand. Professional Quality: As photographers, we know the value of professional images. Even though we capture beautiful moments for others, it's essential to invest in professional photos of ourselves. It shows that we take our own advice and understand the importance of quality visuals. Practical Tips for a Successful Branding Session Plan Your Session: Even if you’re doing a quick 15-minute session, preparation is key. Coordinate your outfits, choose props that reflect your brand, and have a clear idea of the poses and settings you want. For longer sessions, planning becomes even more critical. Attention to Detail: Everything from your hair and makeup to the location and lighting plays a role in the final images. We often go the extra mile, preparing outfits, styling our hair, and even getting facials to ensure we look our best. Choose the Right Photographer: It’s crucial to work with a photographer who understands your vision and can bring it to life. We've worked with various local photographers and have found that each brings something unique to the table. Showcasing Your Personality Beyond Photos: While photos are essential, don’t forget about the power of video. A short video can convey your personality and brand values in a way that photos alone cannot. Social Media Strategy: Aim to have at least one personal post in your top nine Instagram squares. This ensures that new visitors get a sense of who you are right away. Regularly sharing personal updates helps build a connection with your audience. Fan Base and Loyalty: Once you build a loyal following who loves you for who you are, they’re less likely to go elsewhere. They might appreciate another photographer’s work, but they’ll choose you because they connect with you. Investing in branding photography is not just about having pretty pictures. It's about building a relatable and professional image that attracts clients who resonate with your brand. By regularly updating your photos and maintaining a consistent brand message, you can keep your business fresh and engaging.