Chinese F&B Boom in SEA: 60 Brands, 6100 Outlets

Did you know there are over 60 Chinese F&B brands in Southeast Asia with more than 6,100 outlets? In this episode of Enterprise Explores, Jianggan Li, Founder and CEO of Momentum Works, tells us about the explosive rise of Chinese food and beverage brands in the region.

Drawing insights from the "Chinese F&B in Southeast Asia" report, our conversation unpacks the key factors driving this expansion — from how these brands strategically adapt to local markets in Malaysia and Singapore to the challenges of overcoming certification hurdles such as Halal compliance. We discuss how these innovative brands are reshaping the region’s competitive landscape by leveraging digital platforms like TikTok to fine-tune their marketing strategies and customise their product offerings to local tastes.

We also examine the broader impact of this influx on local businesses and established international franchises, debating whether this trend poses a threat or creates new opportunities. Whether you're a local entrepreneur, investor, or industry insider, this discussion offers insights on how traditional culinary brands can innovate and thrive in today’s dynamic market.

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