Do You Need A Hype Handbook?

This week, on The Conscious Consultant Hour , Sam welcomes Founder, President and Author, *Michael Schein*. Michael Schein is the founder and president of *MicroFame Media* , ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/4f77255a376bea58090eab89d26d9afe ) a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post , and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book *The Hype Handbook* : 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers ( https://d38rqs2egh08o4.cloudfront.net/link_click/j6rTeUReqA_bl4vN/a893d7552403fe09ad07afa4652455db ) , appears everywhere books are sold on January 12, 2021 ‍ Tune in for this enlightening conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/h2zDWglIch_bkOmG/e2870d489198837b7412d54c2e3e3305 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/2rJzsqQ9pl/ ) *.* *Show Notes* *Segment 1* Sam opens his last episode of 2020 by going into detail on what is truly important. This involves moving ourselves in the direction of what makes us grow. Our spirit will guide us because we are designed to follow our dreams and live a joyful, abundant, energetic life. When we follow our dreams, this is when we have the least resistance. Which is the goal isn’t it? Sam helps guide his listeners on a journey by motivating them to quiet the nay-sayers around them and go with their own intuition. Sam shares it won’t always be easy, but it will lead you to happiness. *Segment 2* Sam welcomes Founder, President and Author, Michael Schein. Michael tells the story of how he found himself deep into the corporate world after his dreams had quote on quote “failed.” After years of moving up the corporate ladder, Michael decided he had enough savings to quit his position of VP. He found himself wanting more and starting from scratch, which he says took a lot of courage to come to terms with and even more to take action. *Segment 3* Michael talks politics and blames the aftermath of the pandemic on the current president of the United States, President Donald J. Trump. Michael suggests that his opponent in the 2020 election, Vice President Biden, will be able to stop the virus in a way Trump could not. He says he is shocked Trump’s supporters haven’t switched sides because previous presidents lost their supporters over “gas prices.” *Segment 4* Sam asks Michael to share his insight on how someone can cope with the bad things they’ve done. Michael says the most evil person he writes about in his book is Charles Manson. He talks of his time emerging from prison and how he found middle class kids to bounce ideas off of. He used a strategy of asking questions until he essentially guided them into “coming up with” whatever idea he wanted them to. This leads them into deeper discussion of cults. Support this podcast at — https://redcircle.com/the-conscious-consultant-hour8505/donations