314 When Is the Right Time to Expand? Luke Reynolds on Vision, Risk, and Reward

2025-09-23

In this episode, I’m joined once again by salon owner Luke Reynolds, who’s just taken a massive step that so many owners dream about, moving from a 50-square-metre boutique salon into a stunning, purpose-built space. Luke and I talk through the entire journey: the decision to expand, the design process, managing a ballooning budget, and the lessons learned along the way.If you’ve ever wondered how you’ll know when it’s time to grow, or what it really takes to pull off a move like this, you’ll love Luke’s honest insights. From cash-flow pressures to a 75% revenue jump and a 60...

If you’ve ever wondered how you’ll know when it’s time to grow, or what it really takes to pull off a move like this, you’ll love Luke’s honest insights. From cash-flow pressures to a 75% revenue jump and a 600% growth in colour services, it’s a conversation packed with practical advice and inspiration for any salon owner with big ambitions.

IN THIS EPISODE:

[00:00] Welcome and episode intro

[01:01] Luke shares the dream of a bigger salon

[04:25] Knowing when it’s time to expand

[08:50] Planning, design, and the power of a great architect

[15:25] Budget surprises and cost-engineering tips

[21:58] An eight-week build—how the team pulled it off

[24:50] New space, new systems: what broke and how they fixed it

[31:24] Competing with the independent model through culture and pay

[41:46] Luke’s advice for owners considering expansion

[47:46] Growth results and lessons learned after one year

[50:16] Wrapping up and where to connect with Luke

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

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Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

Check out the stunning transformation of Luke Reynolds Hairdressing over on our new blog!

Podcast Episode 301 - Why Salon Culture Starts with Personal Development with Luke Reynolds

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