The State of Fundraising Events in 2025 with Samantha Swaim

The landscape of nonprofit fundraising events is evolving rapidly in 2025. With the return of in-person gatherings, the rise of digital engagement, and changing donor expectations, how can nonprofits design events that maximize impact and financial success?

In this episode, we sit down with Samantha Swaim, co-host of The Fundraising Elevator podcast and 20 year consultant to nonprofit fundraising events, to explore the latest trends shaping nonprofit events this year. Drawing on decades of experience in event strategy, storytelling, and fundraising, she shares insights on:

✅ Why in-person events are making a strong comeback
✅ How nonprofits can balance virtual, hybrid, and live events
✅ Data-driven strategies for maximizing event ROI in 2025
✅ The role of social media in donor engagement and fundraising
✅ How to counteract donor fatigue and declining participation rates
✅ The growing trust in nonprofits—and how organizations can build on it

Whether you’re a nonprofit leader, event planner, or fundraiser looking to future-proof your event strategy, this episode is packed with actionable insights to help you navigate 2025’s fundraising landscape.

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Links and Resources

• 🎧 Listen to The Fundraising Elevator podcast: https://elevatenonprofit.com/podcasts/
• 📌 Learn more about Swaim Strategies: https://www.swaimstrategies.com
• 📖 Swaim Strategies Substack
• Elevate Conference March 12-13, 2025

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