Ep 336: The Importance of Perception

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In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski! The team dissects the power of community and how it can have a huge positive impact, suggesting builders should try and leverage it better. Jackie went on a Master Plan Model home tour event and shares the good and bad things she experienced especially the smells... this leads into a discussion on the importance of perception. Kevin has just returned from Builder100 and shares his thoughts on the event.

Story Time (04:28)

• Julie experienced the power of making someone feel part of a larger community or leveraging people wanting to be part of something through a church event.
• Jackie tells all about her Master Plan Model Home tour event in Washington. 
• Kevin was just at the Builder100 and shares his main takeaways.

The News (26:50) 

• McDonald's is making a massive investment in digital marketing (https://www.restaurantbusinessonline.com) 
• Home prices grew in 93% of markets in Q1 2024: NAR (https://www.housingwire.com)
• 44% of adults would buy their childhood home today if they could afford it (https://zillow.mediaroom.com)
• Google delays third-party cookie demise yet again (https://digiday.com)
  

Things We Love Things We Hate (42:23)

• Julie made a Spotify playlist with her kids and loves their choices.
• Jackie took the Hubspot Email Marketing academy and thought it had good takeaways.
• Kevin loves receiving gifts (however, please give him context) and recently had a three piece Darth Vader helmet sent to him.

Market Proof Marketing · Ep 336: The Importance of Perception