What does your personal brand on LinkedIn say about you? Does it quickly express who you are in a way that positions you to make the right connections? Recently, I've been in hiring mode, and I've received an influx of applications. When I looked at all those resumes, there were some whom I wanted to reach out to immediately to set up an interview. So, of course, the next thing I did was check out their LinkedIn profile. What I found there surprised me. Some had a bit of a profile, some had nothing, and some imp...
What does your personal brand on LinkedIn say about you? Does it quickly express who you are in a way that positions you to make the right connections?
Recently, I've been in hiring mode, and I've received an influx of applications.
When I looked at all those resumes, there were some whom I wanted to reach out to immediately to set up an interview. So, of course, the next thing I did was check out their LinkedIn profile.
What I found there surprised me. Some had a bit of a profile, some had nothing, and some impressed me. And I thought this would be a great thing for us to talk about on the show today.
Sometimes I think we get stuck in thinking LinkedIn isn't worth it. Or we think, well, I have a presence there, that's enough. But neither one of those things is true.
Your LinkedIn profile is a great way to position yourself and your personal brand to get to the top of a recruiter's search results and network with the movers and shakers in your industry.
So, how do you create a profile on LinkedIn that will serve you and your personal brand?
It all starts with your unique value proposition.
On this episode of Career Confessions, I offer my 5 top ways to optimize your career profile on LinkedIn to give viewers a genuine understanding of who you are and what you do.
Listen in to this episode to understand how to draw attention, filter out distractions, and key in on the most critical piece of your personal brand, your resume, and your LinkedIn profile.
Once you have your personal brand and LinkedIn profile optimized, you won't be looking for opportunities, opportunities will come to you. Who knows, your dream position just might find you through your LinkedIn profile.
Key Takeaways
The real reason job seekers have difficulty expressing what their essential career skills are
How to use your resume like a Facebook ad
How to optimize your use of keywords to create the right connections
How to maximize the contents of the first quarter of your resume so your skills and experience stand out
How to include your education credentials without giving up valuable resume real estate
How to give recruiters and hiring managers a quick and effective overview of your personal brand
How to identify and communicate your value proposition
Connect with Andrea
Andrea Martin Consulting
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Resources
Download Andrea’s Free LinkedIn eBook
Position Yourself as a Leader with Andrea Martin on the Flipping the Barrel podcast
FREE Training with Andrea on Instagram
Apply for Private Coaching
Join Success Blueprint Vault
Review the Podcast on Apple
