12: How To Use IARs to Drive Execution

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In this episode, Steve Coughran introduces the IAR framework—Initiatives, Actions, and Results—as a methodical approach to creating agile strategies that reduce risk, differentiate from competitors, and drive outcomes. IARs help teams assign ownership, set clear initiatives, design actions to advance them, and measure results. Steve explains how strategy can often feel overwhelming, but IARs simplify the process by establishing strategic patterns that make execution a habit. By ingraining strategy into everyday operations, teams can be proactive, align actions with goals, and track progress effectively. Tune in to learn how IARs can streamline strategic planning and lead to better outcomes.

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