A Radical New Way to Negotiate with Barry Nalebuff

When most people prepare for a negotiation, they worry about how high to start the “bidding”, what information to withhold and who is taking advantage of whom. As a result, most people don’t produce a great outcome that feels fair to all sides. There is a better way. We will talk about a radically different way to think about negotiation – one that emphasizes fairness to all and reframes the pie that we should split. Tune in to hear how.