#148 Monetize, Manage and Measure Information as an Asset for Competitive Advantage with Doug Laney

Today we are joined by Doug Laney, Data & Analytics Innovation Fellow at West Monroe and Author of "Infonomics".

Nearly two decades ago, Mr. Laney originated the field of Infonomics, developing methods to quantify information's economic value and apply asset management practices to information assets. He authored the book "Infonomics: Monetizing, Managing and Measuring Information as a Competitive Advantage," and lectures at leading business schools on the topic. In addition to his dozens of Gartner research publications and blogs, Mr. Laney is a contributing author with Forbes and Information Management Magazine, and has been published in the Wall Street Journal and the Financial Times. He also edited and co-authored Forbes' e-book on Big Data.

He was a vice president and distinguished analyst with Gartner's Chief Data Officer (CDO) research and advisory practice. He is an accomplished practitioner and recognized authority on data and analytics strategy, and is a three-time recipient of Gartner's annual Thought Leadership Award, and is regularly considered one of the top global influencers these topics. Mr. Laney specializes in and assists organizations with data monetization and valuation, open and syndicated data, data governance, and big-data based innovation. In 2001 he coined the "3Vs" of volume, velocity and variety, now commonly used in defining Big Data.

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