🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨

2024-01-12

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin.We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and UA Lead at Fabulous and Gaurav Bhattacharya, Performance Marketing Lead at ZenJob. In this episode we delve into the intricacies of mobile user ac...

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin.

We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and UA Lead at Fabulous and Gaurav Bhattacharya, Performance Marketing Lead at ZenJob.

In this episode we delve into the intricacies of mobile user acquisition post-ATT, sharing insights about combating creative fatigue, native ads, and the future of marketing with generative AI tools.

Tune in to listen to this discussion on the Mobile User Acquisition Show's first-ever live session!

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/live-episode-post-att-creative/

KEY HIGHLIGHTS
😼 Data-driven approaches and the impact of small creative changes to combat creative fatigue.
💯 Struggles faced by subscription-based apps due to the complexity of SKAN data.
🗯️ Data interpretation and the impact on traffic post-ATT.
🦾 Google vs. ASA.
👁️ Borrowing practices from product and engineering teams.
🧞‍♂️ Strategies using AI tools, from design to AI-generated VOs.

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