PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.

At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:

1. We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
2. We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
3. The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels

Listen For
3:54 A Stakeholder Engagement Process for Addressing Misinformation
10:04 Community Level Education Strategies
13:56 Focus on Building Trust
18:26 Civility and Constructive Discourse

Guest: Ray Day
LinkedIn

PRSA News Release
Download the Guidebook

Rate this podcast with just one click 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads

Request a transcript of this episode

Support the show