The Business of Reselling Episode 29: Promote, Promote, Promote

Promotions and marketing episode! It's so hard to determine the best way to promote your items, whether on eBay or any other platform. How much do you spend? How do you track the results? How do you know what works? This week Jess dives into all this and more, in the context of the Marketing Mix - also known as the 4 P's of Marketing. Lots of juicy info here to help with your reselling business!

ARTICLES & RESOURCES:

Types of eBay Promoted Campaigns explained: https://www.ebayads.com/ad-solutions/ad-formats/

The 4 P’s of Marketing, according to Business Development Bank of Canada: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/4-ps-marketing

The 4 P’s of Marketing, according to HubSpot: https://blog.hubspot.com/marketing/4-ps-of-marketing

BDC article on average marketing spending for Canadian businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business

OTHER LINKS:

Join the BOSS Reseller Group on Facebook! https://www.facebook.com/groups/BOSS.BusinessforOnlineSellingSuccess

Start Selling on eBay: https://ebay.us/Rzgs7m

Research sold prices with Worthpoint: https://www.worthpoint.com/partner/0000

(please note: I may receive a small commission if you sign up for services through any of these links)

SHOP WITH US!

Main web site: Storagewarrior.ca

eBay store: https://www.ebay.com/str/storagewarriorcanada

Poshmark Store: https://poshmark.ca/closet/storage_warrior

FIND US ON SOCIAL:

YouTube: The Business of Reselling by Storage Warrior: https://www.youtube.com/@storagewarriorpodcast

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Instagram: https://www.instagram.com/storage_warrior