Social Responsibility & Influencer Marketing Ethics

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show.

In a recent episode I talked about the value and power of influencer marketing in 2024.

But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline.

Did you know that there are laws in some European countries around child labour and influencer marketing?

Did you know that Ireland is also conducting research in this area?

Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off.