222. Markets Down, Profits Up? - w/ Data from our Storage Facilities

Since we have numbers and charts, this episode is better experienced over on our YouTube channel: https://youtu.be/-FYu86WdZSY

2023 SUCKED. It was a hard year for storage. We talked about how the market has changed in the last episode, but today, we want to see how those changes have affected our assets. Yes, we're sharing with you OUR NUMBERS and talking about insights.

I can't control the market. You can't either. But what can we control to measure the true value of your assets? And just as importantly, how long will it take you to make changes?

Measuring performance according to a previously established plan can work well if you know how that performance is being affected. If performance is down because of something I did, then I obviously did something wrong. If it's down, but the market is what brought it down, then I need to be proactively adjusting the original plan.

That's what we did this year. We saw the numbers come in, and now we have to change our business plan just as the market has changed.

Want to take advantage of todays market conditions with us? Invest in our opportunistic Fund 2 Here: https://cedar.cc/invest

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