Forging a sustainable way forward

Geoff Lucas says that when the market gets tough, the ones who withstand the downturn don’t simply get going — they also focus on growing. 

The Agency’s managing director and chief executive officer sits down with Grace Ormsby to talk about how the “dynamic” last six months panned out for the network’s financial results before unpacking aspects of the business that outperformed amid the “softness” in the market.

As the network continues to ramp up its growth initiatives, Geoff gives a behind-the-scenes look at how their “well-diversified” income streams have helped underpin the company’s steady but sustainable expansion before explaining how their strategic investments in key parts of the business are expected to reap further benefits for the network in the long run. 

In this episode, you will hear about:

• Why it’s important to have a “disciplined approach” when planning your business’s next step

• The potential trends that will shape the market from 2023 to 2024 

• What investments should businesses make to ensure a sustainable growth trajectory

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