M 30 Getting Email and Messenger Subscribers Simultaneously

Minisode 30 Getting Email and Messenger Subscribers Simultaneously Explore 2 tactics using Facebook posts and ads to gather messenger subscribers as well as gathering emails all for contests, pdf giveaways and way to make the post standout. Episode 30 Thanks for tuning in to the Minisode series of a doctor's perspective podcast brought to you by me Dr. Justin Trosclair. If you want to know what the top episodes of 2017 and 2018 were for this show, just go to a doctor's perspective, net slash top 1718. That's all you got to do. You'll get a list for the top 10. And actually, it's more like a top 11 or 12 because there were some ties of the last two years. Oh, snap in today's episode is going to be phenomenal in my opinion. It's from podcast capitalism. And it's about e-commerce and the changes from Ezra Firestone if you don't know who Ezra Firestone is, look him up. He's a big deal in this e-commerce business. So it's gonna be about marketing, and it's gonna be about a little bit about like the ad structure and Facebook Messenger stuff. Okay, so the first thing he was talking about was, he was some of the Chinese and how they buy so much from WeChat In town at least once per month, and it's like billions of people. And I can tell you, that is accurate. Here, we don't have to actually use credit cards or even cash anymore over the last two or three years. In my first year in China, it wasn't a thing. You still have cash. But then when I came back a year later, everybody's like, Yeah, he's WeChat. So the grocery store, everywhere you go, the taxi, everything is WeChat. And then Taobao is like Amazon. So you know, Americans over to Amazon. It's the same thing with Taobao. But even more so because everything's cheap. And knockoffs. All right, let's move on. This was a cool, cool thing. Two-thirds of people research on mobile, but they buy on the desktop. Now, what about America? They two-thirds research on mobile, but they buy on desktop. So on mobile, they want to get aware of the product. Let me do some research What's going on? Maybe they don't trust their phone to make payments on the internet. But what that means is when you're retargeting people you need to reach a target on the desktop and the tablet so save your money on mobile retargeting on desktop and tablet. One thing that I mentioned, as a lot of people that do e-commerce with Amazon, they like to remember your cash flows from Amazon, but you own nothing. So you got to find a way to get their email address. That way you own your list, you can always email them to get sales, reconnect, build a tribe, when you're doing a Facebook ad, you want to do stacking of like interest and behaviors. You know, there's the interest in like cats, okay, behavior, and they made a purchase when they weren't on iPad with Wi-Fi only. Okay, that's a pretty specific target audience right there. Once you find those people and you made the sales, you can create a lookalike the audience of that. Another thing you do is when you're making videos, and you're trying to target like the cats who've made purchases, you could do a lookalike audience just based on the people who watch 95% of your video because those people are super motivated. They've already consumed your content, they're engaged, just maybe they didn't click the button to buy or to click so definitely retarded those people. Also, people like to click faces. So there's a way to incorporate a face in your clicked on your ad picture Go for it. Facebook Messenger is growing quickly they are doing in messenger buying some of them Neil's are loving that and they're removing like one-click purchases, which will be cool. So one of the pushes here is to get Facebook Messenger subscribers and, and their email and you can do that at the same time in your processor having a different funnel for that's the best way to do it. They're just saying that you know, because Facebook has such strict rules with the messenger right you kno...