Low or No Alcohol: The Economics of Moderation

2024-06-06

People are drinking less alcohol, especially Millennials and Gen Z. And the drinks industry has noticed.Low-alc and no-alc drinks make up a tiny fraction of the market. But it’s growing at 7 percent a year. And, as more of us either moderate our drinking or stop altogether, the future for these drinks look bright.But the way they’re advertised, marketed and packaged makes them look very like alcoholic drinks and there’s some concern they may act as a gateway to alcohol.Guests:Simon Strachan, CEO, D...

People are drinking less alcohol, especially Millennials and Gen Z. And the drinks industry has noticed.

Low-alc and no-alc drinks make up a tiny fraction of the market. But it’s growing at 7 percent a year. And, as more of us either moderate our drinking or stop altogether, the future for these drinks look bright.

But the way they’re advertised, marketed and packaged makes them look very like alcoholic drinks and there’s some concern they may act as a gateway to alcohol.

Guests:

Simon Strachan, CEO, Drinkwise

Elfrun von Koeller, Managing Director & Partner, Boston Consulting Group

Andy Miller, CEO, Heaps Normal

Dr Ashlea Bartram, Senior Research Fellow, National Centre for Education and Training on Addiction, Flinders University

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