MB Industry Trends: 2024 Marketing Trends With Diane Phibbs, EVP & CCO of Franchise Update

In this episode, Zack catches up Franchise Update Media’s EVP & Chief Content Officer, Diane Phibbs. We dive deep into all things franchise marketing and franchise development; covering trends that have evolved the space for better (and for worse). Additionally, we get into how to take the data the Annual Franchise Marketing Report & Annual Franchise Development Report and make it actionable, how technology has helped in implementing these changes and how managing up has allowed brands to become more nimble.