264 - The Content CEO: How to Shift From Doing It All to Leading a Marketing Machine

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you.

Because it’s time to shift from doing it all to becoming the Content CEO in your business.

This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader.

Listen to This Episode to Hear More About: 

-> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change.

-> Why batching, briefing, and building systems is your new superpower (even if you’re a solo operator).

-> The 3 key shifts to becoming a Content CEO—and how to start making them today.

-> How to get 80% of your content done by someone else—and still have it feel 100% like you.

-> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck.

-> The surprising truth about delegation: Why handing off tasks isn’t enough—and what to do instead.

-> The 3 high-leverage roles every growing business needs (and how to know which one to hire first).

-> Why your first hire doesn’t need to be full-time—or even permanent—to make a massive difference.

-> The “Who Not How” principle that unlocks freedom, focus, and faster growth.

-> How to stop being the bottleneck in your marketing—and start building a machine that runs without you.

-> The one question to ask yourself this week to start stepping into Content CEO mode.

-> And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind

Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Episode 237 – How & When to Hire a Copywriter with Belinda Weaver
https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/

Belinda Weaver – Copywrite Matters
https://copywritematters.com

Dan Martell – Author of Buy Back Your Time
https://www.danmartell.com

Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How
https://www.strategiccoach.com

Amanda Paul – Brand Injection
https://brandinjection.com.au

 

We’d love to hear from you!
Got a bonus idea from today’s episode? Let us know over at the Content Sells Podcast Facebook Page.

Enjoying the show?
Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!