5/28/24 ”Wisconsin for Kennedy”

B.J. Hollars discusses his book "Wisconsin for Kennedy: The Primary that Launched a President and Changed the Course of History." The book gives a careful account of the JFK's campaign in the 1960 Wisconsin presidential primary in which he eventually secured a narrow victory over Hubert Humphrey. The book includes portraits of some of the people who played very important roles in the campaign, including Jerry Bruno, a forklift operator from Kenosha (with a 9th grade education) who became one of the coordinators of the candidate's travel arrangements- and went on to serve a similar function in President Kennedy's administration. The book also examines the crucial role that Jackie Kennedy played in her husband's campaign.