20. How Builders Can Create Great Content With Scott Bywater

In episode 20 of the Professional Builders Secrets podcast, our host, Bosco Anthony is joined by Scott Bywater,expert lead generator, email marketing strategist and world-class copywriter retained by many of the world’s best direct marketing companies. Throughout this episode of the podcast, Scott uncovers how builders can create great content!

As a sought-after speaker Scott Bywater has spoken at important digital marketing events such as The Collective Digital Marketing Summit and has facilitated countless workshops and brainstorming sessions with clients and top CEO’s all over Australia.

Scott has spent his entire career solving complex marketing problems for business owners and generated thousands of leads for businesses performing below their potential.

Scott is passionate about guiding others to achieve their own version of business success. He says “I’m passionate about giving people the truth, in what is a somewhat confusing marketplace. I love taking a business owner from total confusion about what to do to grow their business… to a space of knowing with certainty the steps involved, and that with each step they are moving towards their goals, objectives and outcomes.”

Tune in to episode 20 now to hear Scott uncovers how builders can create great content!

ABOUT SCOTT BYWATER

Scott is the marketing strategist and copywriter who’s been working behind the scenes of some of Australia’s leading companies for over 16 years including Knowledge Source, Jim’s Mowing, Ray White, Bodytrim, Laing and Simmons, and many others – from over 124 different industries.

Connect with Scott: linkedin.com/in/scottbywatercopywriter

TIMELINE

• 1:10 Scott’s background.
• 3:25 What makes an effective copywriting process?
• 7:09 What Scott loves about copywriting.
• 9:30 How to use copywriting to create high converting opportunities.
• 10:59 The biggest struggle when it comes to copywriting.
• 14:46 The critical steps builders need to take to enhance their online presence.
• 17:11 How to determine your ideal avatar.
• 19:07 Using questions to create valuable content.
• 20:54 How to know if your copywriting is effective.
• 22:51 How builders can get started on their own content marketing.
• 28:24 Scott’s copywriting advice to builders.

LINKS, RESOURCES & MORE

Scott Bywater Website: scottbywater.com.au

APB Website: associationofprofessionalbuilders.com

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets