#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify those moments and use them without sounding corny or out of touch?

 

In this week’s episode, Don and Kyle unpack the power of real-time marketing using Nike’s viral Scottie Scheffler post as a prime example. They contrast it with Skechers’ missed opportunity and break down how brands can mine attention, play off cultural angst, and create moments people can’t ignore. You’ll learn how to identify what your audience cares about, how to speak their language, and how to turn attention into action. Listen in to discover how to make your brand impossible to overlook.

 

Nike's "The Verdict Is In" Post from May 18th 2025 referenced in the show.

 

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Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!