IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More
Sounds Profitable

IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More

2025-09-29
Today in the business of podcasting: tariffs are causing brands to back away from the US (something podcasting could leverage), a defense of journalism in podcasting, how press-shy stars are finding their way to podcasts, the IAB upgrades their podcast ad revenue outlook for podcasting, and Pew Research has new podcast audience data. 

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