How to Scale Amazon PPC with Keyword & Product Targeting

In this episode, Stephen and Andrew break down how to scale your ad campaigns with effective keyword harvesting principles. They share their opinions on hot topics like “Whether you should negative match your keywords in their source ad groups?,” and “When to use manual keyword selection over research campaigns.” This episode is nothing short of value-packed and sure to help you in your journey to becoming the best Amazon ads manager you can be. Key Topics: - Stephen & Andrew answer your question about whether or not to negate your keywords in their source/harvesting ad group - What advertising reports we routinely use for keyword harvesting - 3P tools we use for keyword research - When manual keyword research is more effective than research campaigns - The criteria for keyword harvesting Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-n... Andrew: https://www.linkedin.com/in/andrewbai... Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that... YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we talk about how to reduce your wasted ad spend and prevent irrelevant targets with this one simple, but underleveraged tool. #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness