Building a Thriving Casual Word Games Business in a Red Ocean
Naavik Gaming Podcast

Building a Thriving Casual Word Games Business in a Red Ocean

2024-07-05
Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments...
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