Common Mistakes With Amazon Product Listings and How to Avoid Them

Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like!

We’ll see you in The PPC Den!

Highlights

• 0:00 Intro - Badger claws out!
• 1:17 Working on Amazon Ads while traveling
• 3:23 Recent book recommendations
• 6:50 How Amazon Ads has changed over the years
• 13:33 How product page optimization evolved
• 17:11 How to coach clients to pay attention to product listings
• 21:19 Define & identify “keyword stuffing”
• 25:28 How to clean up keyword stuffing
• 32:30 How to organize product listing for clarity
• 35:37 How to know if a listing is clear
• 41:45 Future mini-series coming?!

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Resources & Links

• Marketing by Emma
• Thinking in Bets – Annie Duke (book)
• The Choice - Edith Eger (book)
• How Keyword Dumping Ruins Your PPC Campaigns
• Hemingway app
• The 3 Questions Your Amazon Product Listing Should Answer
• Amazon CTR 101: Improve Your Amazon Click-Through-Rate
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno