AI, Audiences, and the New Attention Economy on Social Media

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In this week’s episode, we’re talking to Adrian Last, the Chief Marketing Officer at ITV Studios. We dive into how the entertainment industry is undergoing rapid change with streaming platforms, AI, and shifting viewing habits, plus what success will look like in the next decade.

 We’re also talking to Brianna and Elena, two Social Media Managers here at Giraffe Social, to get their thoughts on the most surprising aspect of working in social.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!