Optimizing Occupancy with Andrew Sherrard

In this episode, we're joined by Andrew Sherrard, owner of Reliable Storage in Seattle, to talk all things occupancy—and not just how full your units are, but how well your business is performing overall.

In this rebroadcast of the May 29 webinar, we break down the three types of occupancy (yes, there are three!) and how to evaluate what’s actually holding your numbers back. Spoiler: it’s not always your rates.

Here’s what we cover:

• Unit, Area & Economic Occupancy – What they mean and how to track them
• Diagnosing the Problem – Are you getting enough leads? Are you converting them?
• Conversion Wins – How missed calls and poor scheduling may be your biggest leaks
• Smart Rate Strategies – When to raise rates, when to hold, and why copying the REITs might backfire
• Promos & Discounts – When to use them, when not to, and how to measure impact
• Boosting Retention – Why keeping the right tenants matters more than keeping every tenant
• Top Tips – Andrew’s rapid-fire list of what’s cheapest, easiest, and most effective to boost occupancy

Whether your occupancy is dipping or you just want to sharpen your strategy, this episode is packed with insight.

Guest: Andrew Sherrard, with Reliable Storage

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions