Heritage Meets Innovation: Junghans CEO Olivier Zaugg’s Journey in the American Watch Market

Discover the captivating world of Junghans watches with Olivier Zaugg, the president of Junghans USA. Join us as he shares the compelling story of Junghans’ journey from its inception in 1861 to its ambitious expansion into the North American market. Through engaging conversations, Olivier unveils the unique challenges and strategic decisions involved in establishing the brand's own subsidiary, highlighting its commitment to blending heritage with modernity. We promise listeners a deeper understanding of how Junghans stays true to its roots while innovating with timepieces like the cherished Max Bill and limited production models.

Explore the intricate craftsmanship and German engineering that set Junghans watches apart, with a special focus on the brand's efforts to establish its presence in America. Despite facing challenges in brand recognition outside of Germany, Junghans maintains a competitive edge within local German communities. Listen as we delve into consumer trends, including the demand for varied watch sizes and the rise of eco-friendly technologies, such as solar-powered materials. You'll learn how Junghans is adapting its strategies to align with the evolving preferences of the American market, marrying traditional designs with technological advances.

Experience Junghans’ vision for a sustainable future, from the historic Terrassenbau building designed for energy efficiency to innovations in radio-controlled and solar-powered watches. Olivier shares insights into the brand’s latest product developments and its plans for global expansion. We discuss the importance of building strong relationships with retailers and consumers, while highlighting Junghans' efforts to provide education and service that reflect its unique story. Tune in to explore the brand's ongoing journey and the exciting road ahead as it seeks to balance timeless design with modern demands, appealing to watch enthusiasts and collectors alike.

Checkout Junghans USA: https://junghans-shop.com/

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