EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans

My guest today is Martinus Evans, the host of the 300lbs And Running podcast and the founder of the Slow AF Run Club.

Martinus isn't very "on brand" either if you consider a runner someone wears short shorts and only eats salads. But Martinus is very much a runner. And Martinus has built a brand around rebranding who you think of when you think of a runner.

Today, we're talking about building a brand that defies convention and stereotypes.

Martinus and I chat about how he got started sharing his journey to become a runner, how his first race changed his own idea of who a runner is, and why Toastmasters played a big part in him finding the confidence to go big. We also talk about dealing with negativity online and why he chose to create the Slow AF Run Club as a standalone community instead of a Facebook group.

The post EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans appeared first on What Works.