My 4th Year at FNCE and What Really Goes Down

2025-10-20

What really goes down behind the booth at FNCE? Today, I’m pulling back the curtain on what it’s actually like to attend the world’s largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I’m sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you’ve ever wondered whether it’s worth attending—or how to make the most of it—you won’t want to miss this recap. Tune in to hear: • What it’s really like to host a booth and why this year felt completely different

What really goes down behind the booth at FNCE? Today, I’m pulling back the curtain on what it’s actually like to attend the world’s largest food and nutrition conference as a dietitian business owner. From booth setup chaos to VIP brand events and everything in between, I’m sharing the highlights, surprises, and behind-the-scenes lessons from my fourth year at FNCE. If you’ve ever wondered whether it’s worth attending—or how to make the most of it—you won’t want to miss this recap.

Tune in to hear:

• What it’s really like to host a booth and why this year felt completely different

• The brand events and networking moments that opened new doors for me (and my clients!)

• Why FNCE is not the time to sit through sessions if you’re ready to grow your brand

• The unexpected ways this year reignited my mission to help dietitians reach six figures

• How I’m already planning to level up next year—with even more connection, community, and impact

Instagram: @dietitiandeanna and @online.entrepreneur.academy

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